Rap superstar Lil’ Wayne might have signed his biggest act to date, with Real Madrid captain Cristiano Ronaldo. Fortunately for hip hop heads Cristiano wont be spittin 16’s in Portugese, however he will be working with Wayne to help build his image and development. Wayne in many ways represents urban culture, and CR7 must be interested in the oppurtunity to benefit from it.
Now more than ever athletes are trying to capitalize off their own celebrity. Sean (Jay-Z) Carter made waves in the corporate arena when he created “Roc Nation Sports”, a multi-million dollar sport empire with athletes like Geno Smith, Robinson Cano and Skylar Diggins. Even Victor Cruz reps the Roc squad, but Lil Wayne just took the game to another level. Cristiano Ronaldo is an international mega star, known all over the globe by single ladies with vivid imaginations. I tip my hat to Weezy for pulling off the move and getting Ronaldo, this move was “money” ,I’m talking that mid range jumper by Carmelo “money”….. Young Money, Cash Money.